#SMTIPS Word of Mouth Media

Everywhere we turn, we are bombarded with someone trying to get our attention; someone trying to sell us something. We become desensitized to it and in fact, set up rules in our email to filter it out and deploy pop up blockers in our browser to keep from being bothered by the "pitch". We abandon groups on Facebook or LinkedIn when they cease sharing information and begin selling products or services.

This week I was talking to a colleague about the term Social Media and he suggested that we really need to coin another term. He suggested "Word of Mouth Media", which I think says it all.

When we really like a product or a service (or we've had a bad experience), the first thing that we do instinctively is to share it with others. Voila! Word of mouth. It is as old as the hills as a form of communication.

Next week I'm going to explore the power of "word of mouth" and the relationship that is implied by listening to anyone sharing their experiences. In the meantime, have a great long weekend. See you Tuesday.

Also, stay tuned for an announcement about the launch of our Word of Mouth Media book club!