You fully understand that rung #1 of the ladder is spamming and you've gotten past rung #2, noise.
You get it -- that in order to really make a dent in the social grid, you have to get folks engaged. You need to get a response -- to get noticed.
Quite often, the first step is following the big boys, the leaders of the social media pack.
You read their blogs, you comment, you try to get noticed for your clever observations. You join Digg, Disqus, Reddit, Newsvine and others and post your comments and even check that you want to "follow the dialogue". But the transom is silent.
You "retweet" their posts on Twitter. You shift your strategy to retweeting the posts of people that you know and follow.
You comment on their YouTube videos and even venture out into doing video comments.
Perhaps you are bold enough to launch your own blog or post articles on eZine.com. You even add a Google FriendFeed to your blog to give the hordes a way to signal their response.
While you are pursuing relationship and engagement, which is better than noise,
at this juncture, what you are still doing says loud and clear, "Listen to me! I matter!". It simply isn't enough to just talk or to hope that you can elicit a response.
Getting past the response stage takes time and energy. Getting to dialogue isn't easy, but the good news is that it is possible. Stay tuned. We're going there next.
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